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  • Writer's pictureMelissa Berdiel

Gearing Up for Some Serious Sales

Alright, so as we all know Thanksgiving is just around the corner. You know what that means, right? Black Friday is next. Black Friday was named so because it’s when a lot of companies got out of the red and into the black with their profit margins. It’s a major part of our tradition of consumerism. But, in recent history, through movements like e-tail, we have a new contender in the market. What’s after Black Friday? You guessed it, Cyber Monday. In 2020, more consumers bought on Cyber Monday than Black Friday. With that being said, how can your business capitalize off this movement?

  • Start with sneak peeks of possible sales before the day comes. Use social media to place advertisements and promote your website. This will lead new customers to your site. You will be able to build your clientele through great deals. Don’t forget to hashtag your post!

  • Send out a newsletter via email to current customers on Friday. Let them know that you are going to have a Cyber Monday sale. This will keep the clients you already have coming back. Offer special discounts for repeat customers. Early Bird and VIP access.

  • Create packaged sales and/or subscriptions. Throw in a free gift as an incentive. Know your demographic and cater to them. Some sale ideas are: doing a Buy One-Get One 50% Off sale, special promo codes, and lifestyle discounts for teachers, students, and veterans.

  • Do hourly promotions. It will create a sense of urgency with the buyer. Then tie in second chance sales. Make sure to end the day with a last chance sale.

  • Make a game to get more spending. Those who spend a certain amount with you get to possibly spin a wheel to win a gift card or an extra 10% off their next purchase.

This weekend of big sales isn’t just for the big businesses. Small businesses need to seize this opportunity for growth. Start planning now so you can get an extra boost this holiday season!

Let our team help you promote your sales on Black Friday, Small Business Saturday, and Cyber Monday. We are offering Social Media Packages for up to 20% off*. Be sure to follow our social accounts and check your emails for more details.

*Offer valid for new social media packages only.


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