Out with the Old, & In with the New
Now with 2021 coming to an end, let’s recap what trending design techniques peaked in 2021 and what’s to come in 2022.
Say No More:
Look at prioritizing the essential. How can you limit ornamentation while still achieving elegance? Stick with a specific color palette, light and neutral tones work really well for this goal. Limit your word count while still communicating necessary information. Allow the composition to serve the function. Make less into more.
Back to Nature:
This will give a very grounded and down to earth feeling to a webpage. You can either directly incorporate videos or pictures of nature, like trees, beaches, mountains, etc. Or you can use custom illustrations of foliage, plants, the sky, etc. Think: how can a natural design technique tell your brand's story?
Putting your own unique image on your website will make your business stand out. Identify what sort of image will work to communicate the brand idea. You can even play with color palettes or realism versus surrealism. Think of something eye-catching and make it memorable.
A Touch of Gold:
Gold design was a theme our clients enjoyed this year. This metallic style has been used to express luxury and delight. There are a number of variations that can also be implemented including shine, distress and foil to achieve different effects.
Expect these techniques to continue into 2022 and expand on them! Try a colorless design style. It will enhance the minimalist idea, and it makes for a clean and precise look. Monochrome and duotone palettes are also capable of this. And they can fit well into a nature-inspired design. Use these tips as inspiration and see where it leads.
Another big thing popping up right now is NFTs. Non-fungible tokens are a unique and non-interchangeable unit of data stored on a blockchain, a form of digital ledger. NFTs can be associated with digital files such as photos, videos, and audio. Have you thought about creating your own NFTs? Platforms like Rarible and OpenSea are making it easy for you to do so. It’s about tokenizing a brand's art.
It’s been an interesting year, to say the least. With changes from new team members to new timezones. We’ve talked about how we can use our businesses to benefit our communities, prioritizing our mental health, how we can make working remotely work for us, and committing to our goals. All of these things will help us push into this new year to be better versions of ourselves and conduct better business. Comment below with some of your goals for 2022. Let’s make this our best year yet!